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Analytics has evolved to the point where organizations should look for corporate analytics partners to deploy standardization, insights, experimentation, and organizational learning. While outsourcing is seen as an option for organizations in the early phases of competing in the analytics journey , this article argues that partnerships with strong analytics consultancies is a continuous necessity … Continue reading
The argument goes thus: if marketing consultants evaluate their own work, there is little chance of obtaining credible performance assessment. This perception, however, does not have to be true. This post covers some of the effective safeguards that have existed for a long time in academic research. The debate on whether marketing and communications consultants, … Continue reading
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