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The lack of fully understanding intercept studies has often resulted in worthless findings. This piece addresses the feasibility of salvaging insights from these studies. This article is the concluding part of an earlier piece titled, Should You Conduct That Intercept Study? That article addressed the key challenges and limitations of intercept studies: internal and external validity … Continue reading
Intercept studies have been around for over a decade, but there are abundant concerns about their relevance. In this two-part series, the key challenges and limitations of these studies will be outlined, as well as their value. A quick primer Intercept studies (online surveys that pop up and request feedback about a website or display … Continue reading
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